Director Rajkumar Gupta’s upcoming film, Ghanchakkar, which means ‘crazy’ in English, is touted to be a quirky thriller. Now, to add to the craziness, the makers of the film, UTV Motion Pictures, have thought of a rather unconventional idea to promote its music.
They plan to release the first song at the Adam Khan Tomb, also known as Bhool Bhulaiya, in Mehrauli, Delhi.“The makers want to stick to the theme of the film, which is basically a confusion between various characters. They thought of Bhool Bhulaiya because the name suggests the same,” reveals a source close to the production, adding, “They want to create some mystery about the fun and thriller element of the film. Lead stars Vidya Balan and Emraan Hashmi will be present at the launch.”
The song, which will be released at the decided venue in May, is still being selected by the team. The source says, “There are several catchy numbers in the movie, so the whole team will take a call on which song suits the location the best. The idea is unique as no other Bollywood movie song has been released at the venue before. The makers also have several other ideas in the pipeline.” Ghanchakkar will hit theatres on June 28.