This year too, big banners have shied away from releasing films around the World Cup. The series lasts from February 19 to April 2,
followed by the Indian Premiere League, which lasts till May-end.
Industry experts say this will be a blessing for small and medium budget films. Tanuj Garg, CEO, Balaji Motion Pictures says, “There’s not much happening in the entertainment space around this time, and gives small budget movies a fair chance to perform.”
Balaji is slated to release Shorr on April 28 and Ragini MMS on May 12. Some bigger films like Dum Maro Dum, Thank You, Love You Mr Kalakar and Game are also reportedly releasing around this period.
Trade pundit Amod Mehra says, “The Khans, Akshay Kumar and Hrithik Roshan won’t release their films as they don’t want to clash with the matches. That gives smaller films a chance to get better shows in theatres.”
Actor Vinay Pathak, whose film Bheja Fry 2 is releasing during this time, insists that people should have a choice of entertainment whether
or not there’s a match happening.
Vikram Malhotra, COO, Viacom 18 Motion Picture who is releasing Shaitan and Tanu Weds Manu in March/April, says, “There was the India-South Africa series, now the World Cup, followed by IPL. People need something different.” Malhotra had successfully released Love Sex Aur Dhoka during the IPL last year.