Arbaaz Khan, Sonakshi Sinha and Salman Khan are bringing Dabangg to lifestyle stores, starting with PVR Cinemas.Arbaaz Khan says, "The limited and exclusive Dabangg merchandise will be launched at a PVR cinema. One can buy the merchandise from September 10 onwards."
It will include sunglasses, watches and T-shirts. “The merchandising is being used primarily as a promotional activity. We will make it available on the film’s website if the demand exceeds our expectations,” asserts producer Arbaaz.
An excited Salman says, “This is the team that is not publicising Dabangg the movie, but Dabangg the movement. Imagine you can now wear Dabangg.”