Remember the scene in Dilwale Dulhaniya Le Jayenge (DDLJ) when Kajol hides under a towel? Of course you don’t. It wasn’t in the film! But this scene, along with several others from Bollywood blockbusters, is now available on YouTube, and fans are lapping them up.
One of the most popular videos is the footage from DDLJ, with 2.2 lakh hits, closely followed by a series of scenes from Bachna Ae Haseeno, which has around 2 lakh hits. Racy scenes from Neal ‘n’ Nikki (1,54,023), Dostana (20,712) and Tashan (66,83) are among other top draws.
While someone from the film’s crew has leaked few of these scenes, production houses themselves have put most up, in a bid to revive interest in old films and generate DVD sales.
“The objective is to create a feel of nostalgia around popular films. It works especially with NRIs,” explains Anand Gurnani of Yash Raj Films, which has uploaded deleted scenes from most of their blockbusters. “The more curiosity we generate around films, the bigger our movies will be,” reasons Vikas Bahl of UTV Motion pictures, which has uploaded unseen footage of Jodhaa Akbar and Swades.
“It triggers a conversation about a film, which keeps the product alive,” says film-maker Mahesh Bhatt, who also feels it’s a good way to circumvent the Censor Board. “A lot goes into shooting scenes that are sometimes chopped. It’s a great idea to put them online,” says film-maker Kunal Deshmukh, who plans to upload scenes from his film Tum Mile.
“Anything that refreshes your film in public memory is always a step forward,” says film-maker Anees Bazmee. Trade analysts, too, feel that it’s great marketing. “Unseen footage enhances the impact of the film. It gives fans something more to look forward to,” says Taran Adarsh.