She’s young, plays bold characters on screen and has more than 2.5 million followers on Twitter, so it’s safe to say that Deepika Padukone is a hit among today’s youth. And banking on this popularity are the makers of her next, Race 2. The multi-starrer,of which Deepika is a part and which is directed by the duo Abbas-Mustan, will have the actor go all out for the online promotions of the movie.A source close to the film says, "The makers of Race 2 have requested Deepika to drive the entire online activity of the film. Deepika is well-versed with the digital space and is very popular among the youth. A lot of her posts trend on Twitter and there is a massive response to the things she says online."
Deepika, who has already done this in the past during Cocktail’s promotions, is taking a personal interest in the marketing of the film. The source says, "During Cocktail as well, Deepika was actively promoting the film which garnered a massive buzz and was trending on Twitter every week."
For Race 2, the actor has already started her online activities. She began with posting the logo of the film recently. The source adds, "Deepika will be launching all the posters of the film, including the ones with her co-stars in them. She will also launch the promos online."