Larger than life fight scenes, chase through narrow by-lanes and witty dialogues packaged together in films like Rowdy Rathore, Singham and Dabangg have brought back raw and desi-styled action which has set cash registers ringing.
After the angry young man Amitabh Bachchan's action hits on silver screen (Zanjeer, Deewar, Coolie, Laawaris), the audience felt high-adrenalin rush in movies of Sanjay Dutt (Rocky, Khalnayak) and Sunny Deol (Arjun, Betaab, Ghayal).
Later, Akshay Kumar (in Khiladi' series, Suhaag and Elaan) and Ajay Devgn (Jung, Vijaypath, Sangram) kept the audience enthralled with their high-octane movies. However, after a lull in between, action heroes are back in full force now, roaring at the box office with raw and 'desi'-styled action flicks which have received a thumbs-up from the audience.
"There has to be a purpose for action and that comes from the script, the story line. In case of Ghajini, Aamir Khan had a reason - avenging the murder of his girlfriend (Asin) - to do all that action that he did," trade analyst Vinod Mirani told PTI. "It is all about characters and story line that forms the action sequence in the film. People want to see the hero fighting," Mirani said.
Akshay hit gold with Rowdy Rathore (earning approx Rs 119 crore) at the box office, Ajay roared with Singham which did a busines of Rs 140 crore, while Sanjay's Agneepath earned over Rs 190 crore. Sunny Deol is preparing for Ghayal Returns.
"There was a time when Ajay, Akshay, Jackie, Sunny and me all were called action heroes and we lived in that era for a long time. And suddenly for us there was a period of no action... only comedy films were working. I was taken aback. It was surprising that time," Sanjay said. "I am happy that action movies have come back. The best part is that South cinema never forgot the genre," he added.