Zoya Akhtar's ambitious, big budget project Dil Dhadakne Do, that hit theatres on Friday managed to collect mere Rs 10.53 crore on day one.
Made on an estimated budget of Rs 85 crore, the Anil Kapoor-Ranveer Singh-Anushka Sharma-Priyanka Chopra-Farhan Akhtar-starrer was released in around 3000 screens across the country.
The first few months of 2015 didn’t bring much excitement to Bollywood. From big budget multi-starrers to small independent films, most of them failed to make a mark at the box office. But May served as the much-needed breather for the entire industry as well as movie-goers. We take a look at the box office performance of other Bollywood movies this summer.
The month of May not only witnessed the year’s first Rs 100 crore film in Tanu Weds Manu Returns, but also saw movies like Piku and Gabbar Is Back enjoy a run of over a couple of weeks at thebox office.
Distributor Akshaye Rathi says, "May gave us three hits. Such a thing hasn’t happened before this year. This is a good sign. If you look at the micro level, barring one week, in which Bombay Velvet released, all the others have beenprofitable for the exhibition and distribution industries. At the macro level, the profit earned by films like Piku, Gabbar Is Back and Tanu Weds Manu Returns will be equal to the loss incurred by Bombay Velvet. So, in terms ofcollections, there has been a break-even."
Watch: Dil Dhadakne Do Review
But trade analyst Taran Adarsh feels that only three hits is not enough, and the industry needs many more. He explains, "You have to remember that Bombay Velvet, at the same time, was such a big fiasco. The industry will always remember this debacle. Every month is crucial."
However, trade analyst Vikas Mohan believes that no matter what month of the year we are in, onlysuperior content and performances can help make hits. "If you see the films that worked, they had content, which was different from what we had seen in the year till now. For instance, Amitabh Bachchan’s character in Piku was something we had never seen him do before," he says.