Dum Maaro Dum release shifted to Easter weekend | bollywood | Hindustan Times
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Dum Maaro Dum release shifted to Easter weekend

bollywood Updated: Nov 13, 2010 19:23 IST
IANS
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The release date of Abhishek Bachchan-starrer Dum Maaro Dum has been shifted to April 22 from Feb 4, as producers Fox Star Studios and Ramesh Sippy wish to cash in on the Easter weekend.

"We are in the midst of researching for the film amongst various target groups and are excited with the response that we are getting. It has a great script, it's vibrant and contemporary, and we expect the film to appeal to the multiplex and single screen audiences," Vijay Singh, chief executive officer of Fox Star Studios, said in a press statement.

"Since Easter is a big holiday weekend, it will provide a great release window in India and across international markets," Abhishek Bachchanthe statement added.

Dum Maaro Dum, directed by Rohan Sippy, features Bipasha Basu, Rana Daggubati, Prateik Babbar and Aditya Pancholi, apart from Abhishek, who plays a fearless cop. The thriller is shot in the bylanes, beach shacks and rave parties of Goa.

"The film has shaped up very well and the audiences should get ready to enjoy a gripping, moving film with great visual appeal. The colours, feel and sounds of Goa are further complemented by music composed by Pritam and lyrics by Jaideep Sahni," said producer Ramesh Sippy.