Ek Main Aur... rakes in Rs 21 crore, already!

  • IANS, Mumbai
  • |
  • Updated: Feb 08, 2012 19:23 IST
  • Ek Main Aur Ekk Tu has created a lot of buzz.

  • Imran-Kareena in a movie still.

  • Ek Main Aur Ekk Tu trailer is creating quite a buzz. The trailer begins with Imran and Kareena sitting in an attorney's office to get ...

  • In a sequence in the theatrical promo, Kareena unabashedly gives Imran's bum a rating of 8/10, and also comments on how she finds his derrière ...

  • Interestingly, the inspiration for this scene came from a real life incident. Apparently, during the film's shooting, Kareena casually implied that she really likes Imran's ...

  • The film looks like an adaptation of Hollywood movie What Happens In Vegas where the couple gets drunk and marries under the effect of alcohol. ...

  • Imran-Kareena make quite an interesting pair.

  • The two are also good friends which will surely help their onscreen chemistry.

  • The film is directed by newbie Shakun Batra.

  • The Censor Board had asked Johar to remove the word 'sex' from the trailer in order to procure a U-certificate. But, he rolled the teaser ...

Karan Johar's Ek Main Aur Ekk Tu has yet to hit the screens but the filmmaker has already recovered Rs 21 crore which he had invested in producing the romantic comedy starring Imran Khan and Kareena Kapoor.

The production budget of the film was Rs 21 crore and the maker spent another Rs 8 crore on print, advertising and publicity etc.

The news is that Ek Main Aur Ekk Tu has recovered Rs 15 crore by selling satellite rights and Rs 6 crore from music.

An official spokesperson of the film said: "All our primary costs have been recovered. We are very confident of our film and what it does at the box office only adds to the kitty of earnings."

A strong pre-release buzz has surrounded the film and Karan feels this is because the lead pair has added a zing to their performance.

"Very rarely do lead players in a film get the opportunity to essay characters that are so close to their real life - Imran and Kareena are playing themselves in Ek Main Aur Ekk Tu and that's why they have been able to add that extra zing to their performances. It's a slice of life film... a slice of their own lives," said Karan in a statement.

The film is releasing Friday coinciding with Valentine's Day celebrations.

 

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