While January saw the release of Dedh Ishqiya and Jai Ho, February saw Gunday, Hasee Toh Phasee and Highway. March was made of Queen, Youngistaan and Ragini MMS 2, and April saw releases such as Main Tera Hero and 2 States. In the last two months, we saw films such as Heropanti, Holiday: A Soldier Is Never Off Duty and Ek Villain, among others. READ: WHY RITEISH DESHMUKH SHOULD QUIT FILMS LIKE HUMSHAKALS
"The box office business in the first half was not up to the mark. It was a mixed bag that depended mainly on content-rich films. Only three films managed to cross the 100-crore mark. But, the June releases — including Holiday and Ek Villain — concluded the first half of the year on a high note," says trade analyst Vikas Mohan. READ: EK VILLAIN AND ITS FIVE SHADES OF GREY
An interesting trend that emerged was the younger stars faring better than ever before. "Films such as Gunday, 2 States and Heropanti have shown a definitive change in the way younger actors are now perceived, as they have started showing their box office viability. The first half has proved that it was a year for younger stars who are here to stay, be it Tiger Shroff, Arjun Kapoor, Alia Bhatt or Varun Dhawan. Also, the success of Queen proved that a great woman-oriented film can do wonders," adds Mohan.
Experts are expecting great business in the second half of the year. "Like every year, the first half was slow. However, the second half looks promising as we have all the big stars’ films coming up — there’s Akshay Kumar’s It’s Entertainment, Salman Khan’s Kick, Ajay Devgn’s Singham Returns, Hrithik Roshan’s Bang Bang, Shah Rukh Khan’s Happy New Year and Aamir Khan’s P.K.," says trade expert Atul Mohan.