Ekta Kapoor's tantrums may dampen Ek Thi Daayan earnings

  • Kavita Awaasthi, Hindustan Times, Mumbai
  • |
  • Updated: Apr 17, 2013 14:47 IST
  • Kalki Koechlin, Emraan Hashmi, Huma Qureshi, Konkana Sen Sharma

    Kalki Koechlin, Emraan Hashmi, Huma Qureshi and Konkana Sen Sharma pose at the 'first look' launch of the upcoming musical thriller Ek Thi Daayan directed ...

  • Emraan Hashmi, Kalki Koechlin

    Bollywood film actors Emraan Hashmi (back) and Kalki Koechlin perform at the launch of the 'first look' of Ek Thi Daayan produced by Ekta Kapoor ...

  • Huma Qureshi

    Huma Qureshi performs at the 'first look' launch of the upcoming thriller Ek Thi Daayan directed by Kannan Iyer and produced by Ekta Kapoor and ...

  • Konkana Sen Sharma, Kalki Koechlin

    Konkana Sen Sharma (L) and Kalki Koechlin perform at a promotional event for the upcoming thriller Ek Thi Daayan in Mumbai. (AFP PHOTO)

  • Emraan Hashmi, Konkana Sen Sharma

    Emraan Hashmi (L) and Konkana Sen Sharma perform at the 'first look' launch of the upcoming musical thriller Ek Thi Daayan directed by Kannan Iyer ...

  • Konkana Sen Sharma

    Konkana Sen Sharma performs at 'first look' launch of Ek Thi Daayan in Mumbai on January 16, 2013. (AFP PHOTO)

  • Emraan Hashmi

    Bollywood actor Emraan Hashmi performs at the 'first look' launch of upcoming musical thriller Ek Thi Daayan. (AFP Photo)

  • Kalki Koechlin, Huma Qureshi

    Kalki Koechlin (R) and Huma Qureshi at the 'first look' launch of their upcoming film Ek Thi Daayan produced by Ekta Kapoor and Vishal Bhardwaj. ...

  • Konkana Sen Sharma

    Konkana Sen Sharma poses during the 'first look' launch of Ek Thi Daayan directed by Kannan Iyer in Mumbai. (AFP PHOTO)

  • Kalki Koechlin, Konkana Sen Sharma, Huma Qureshi

    Bollywood film actresses Kalki Koechlin, Konkana Sen Sharma and Huma Qureshi pose during the 'first look' launch of the upcoming musical thriller Ek Thi Daayan ...

Emraan Hashmi’s fans in Mumbai might be disappointed this Friday, as his new film, Ek Thi Daayan, will not release in most single-screen theatres in the city.

While the film will open in multiplexes (and in single screen theatres in the rest of India).

The boycott is a result of the on-going feud between Balaji Motion Pictures and UTV Motion Pictures because of their clashing Eid releases. Balaji’s Once Upon A Time In Mumbaai Again and UTV’s Chennai Express release on the same day in August.

As ETD is distributed by Balaji in the Mumbai circuit, Ekta is using ETD and her upcoming release Shootout At Wadala to add pressure on theatre owners to get more screens for Once Upon A Time In Mumbaai.

“Balaji feels slighted since single-screen owners bought UTV’s Himmatwala and Chennai Express together and sidelined Once Upon.... But with Himmatwala bombing and Nautanki Saala and Commando running out of steam, they need a new film,” says a trade insider.



Manoj Desai, owner of G7, Bandra, and Maratha Mandir, Mumbai Central, sounds angry as he says, “Ekta’s decision will harm her own film. Theatres won’t shut down if she doesn’t give us a movie. We will show some English release dubbed in Hindi instead. We don’t like anyone trying to monopolise things.”

Manoj, however, is hopeful that things will work out, as the Mumbai circuit makes for 40 per cent of overall box-office collections for any movie.

Trade analyst Amod Mehra says, “Balaji hinted to single-screen owners that if they wanted Ek Thi Daayan and Shooutout At Wadala, they’d have to give Once Upon… the same number of screens as Chennai Express. But as these theatres have signed a contract with UTV (for Chennai Express), they can’t back out. This decision will hurt Balaji more, since Emraan is a massy star (sic).” Balaji refused to comment on the matter.

 

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