The year hasn’t even come to an end, and Bollywood film-makers are already rushing to get their films ready for release in the second month of 2015. The makers of over eight movies want to ensure their productions hit the big screens in February next year in order to avoid clashing with the examination period that starts around March.
With the Cricket World Cup also set to start from February 14, the makers have another reason to hurry. However, since the quarter finals don’t begin until March 14 (that’s when the viewership shoots up), they plan on using February to their advantage.
Sushant Singh Rajput in a still from Dibakar Banerjee's Detective Byomkesh Bakshy
However, one inevitable disadvantage they will all face is crowding of the films at the box office. "I don’t know who will stay or move, but we are surely coming in February. Also, I can’t help it if business gets affected because we had announced our date way back. Plus, it’s not intelligent to clash with the Cricket World Cup or the exam season," says Bhushan Kumar, producer of Roy.
Another young actor, whose film will also release in February, rues the situation too, but says that the options for everyone involved are limited. "There are just too many films packed in a month. Ideally, I wouldn’t like my film to clash with any other, but since the exam seasons will kick off in March, we can’t even move the release ahead. The next slot is the summer vacation period, which will be too late," says the actor, on the condition of anonymity.
Other films that will also release around the same time are the Sonam Kapoor-starrer Dolly Ki Doli, John Abraham’s Rocky Handsome, Sunny Leone’s Mastizaade, and the Rishi Kapoor-starrer Patel Ki Punjabi Shaadi. Arshad Warsi’s Guddu Rangeela might also hit the big screen in the last week of February.
Amit Sadh features with Arshad Warsi in Guddu Rangeela.
Trade analyst Komal Nahta adds that this month is "bound to be counter-productive" for the films concerned. "There’s no room to shift. That’s why most of them are staying firm on their dates. This is going to happen because there are so many films being made nowadays, but the release windows remain the same," says Nahta.