For the last month and a half, Bollywood had shied away from theatres, thanks to the ICC World Cup. But now that it’s coming to an end, some producers and distributors are releasing films, hoping to rake in the moolah before the Indian Premiere League Season 4 begins next Friday.
However, with India playing its final against Sri Lanka at Wankhede Stadium in Mumbai today, Abhishek Bachchan’s suspense thriller Game hasn’t taken in a strong opening, say trade pandits.
Sunil Punjabi, CEO, Cinemax, says that the movie received a mixed response from the audience.
“With 40% opening, some people are liking it while others are not so gung-ho. There’s no clear trend emerging at the end of the first show. Perhaps after the later shows, we’ll get a better idea of the direction in which it is headed,” he says.
Veteran trade analyst, Amod Mehra attributes the slow start to bad marketing.
“There’s nothing exciting about the music or promotions. At the end, the film is tame and doesn’t wow you. Although the locations are good, that’s not what one watches a movie for,” he explains.
Compared to Game, Mehra reveals that campus comedy Faltu registered a better opening.
Producer Vashu Bhagnani’s relaunch for his son Jackky has already recovered Rs 9 crore of the Rs 20 crore (including print and advertising) movie from satellite rights.
“Apart from opening to better collections than Game, Faltu, with 65%, should do well after the World Cup Final. So apart from Sunday, the collections will continue to be decent on Monday, which is a Gudi Padwa holiday,” he asserts.
However, Punjabi is not writing off Abhishek’s movie yet.
“Fortunately, no one is saying anything negative about Game either. The collections won’t be great today only due to the finals,” he maintains.
So what’s in store for Abhishek if Game doesn’t pick up later this weekend?
Chances are the actor won’t be too worried, given that his next release, action movie Dum Maaro Dum co-starring Deepika Padukone, is already generating interest.
A representative of a corporate production and distribution company, on condition of anonymity says, “Not only are the promos interesting, but the marketing plan is also in place and targeted appropriately. That seems to be a better bet for Abhishek to get back into commercial reckoning after flops like Raavan, Khelein Hum Jee Jaan Sey and a very dicey Game.”