Actor Ranbir Kapoor, who has shot a major part of his next, Barfi!, in Kolkata, has decided to kick-start the promotions of his film in the City of Joy. A trade insider reveals that the actor wants to explore Kolkata and connect with the local audience before his film releases. “Since the movie is set in Bengal, he believes that while promoting it, he should concentrate on Kolkata,” says the trade insider.
Director Anurag Basu shares the same sentiment. “Kolkata plays a pivotal part in the film, which is why the city has a prominent place in the marketing plans. Ranbir and I are most keen to start our promotions with Kolkata,” explains Anurag. Ask him if he is giving priority to Kolkata over Mumbai and he says, “We will cover both the cities almost simultaneously.”
Ranbir kisses and tells Meanwhile, as his character Barfi, the actor has shot for an “interactive application on YouTube”, in partnership with producers UTV Motion Pictures.
A source close to the actor says that the application lets you change Barfi’s mood and learn flirting tips from him. “Ranbir has been very excited about this project and has shot extensively to ensure that a relevant situational video with him plays out for any word that the user types,” says the source. For instance, if you type ‘kiss’ on the page, videos of Ranbir blowing kisses at the user will be streamed.
Confirming the news, Shikha Kapur, executive director, marketing, studios, Disney-UTV, says, “Ranbir is a youth icon and has a huge fan following online. So we decided to marry the theme of Barfi! with Ranbir’s personality to create a new experience on YouTube.”