Rani Mukerji looks gorgeous while promoting Aiyya in the capital.
Rani Mukerji interacts with the media.
Rani Mukerji is all smiles during Aiyyaa promotions.
Rani during Aiyyaa promotions.
“I believe birth, marriage and death are three things that no one can predict. So, whenever I get married, it will be a happy day ...
After No One Killed Jessica's success, Rani is set to appear in Aiyyaa.
Rani Mukerji strikes a pose.
Last weekend was the most unsuccessful one for Bollywood this year. All three releases — Aiyyaa, Bhoot Returns and Makkhi — were duds at the box-office. And none are expected to sustain business through the week.
Trade analyst Komal Nahta says, “Both Aiyyaa and Bhoot Returns are really bad movies. And on Monday they hit rock bottom. As for Makkhi, though the film received appreciation, the absence of a well-known star in it meant that the film couldn’t connect with the audience. Though the actor is famous in the Telugu film industry, people here don’t know him. Also, the movie title created some confusion. It has been a weekend with horrendous collections.”
Film exhibitor and distributor Akshaye Rathi agrees. “Bhoot Returns is the one film that delivered what was expected of it: a disastrous performance. It’s about time (director) Ram Gopal Varma realises that he needs to make films to entertain the audience rather than pull off gimmicks that excite only him. It’s a dead duck at the box-office.”
He adds, “Aiyyaa opened very badly at the box office. Reviews suggest that it’s un-entertaining and slow. With that, I don't see it doing well either.”
Trade analyst Vinod Mirani also believes the films that have released this weekend have a hopeless week ahead. “Makkhi didn’t do well because of the lack of good promotions. As for the other two, they’re not going to last. Some theatres stopped on the shows on Saturday itself.”
According to trade figures, English Vinglish and OMG Oh My God! — films that are in their second and third week respectively — are doing way better than any of the newly released movies.
Aiyyaa: Friday- Rs 1.5 cr.
Bhoot Returns: Friday- Rs 1.25 cr.
Makkhi: Friday- Rs 0.40 cr.
OMG Oh MY God!: Third week Friday- Rs 1.75 cr.
English Vinglish: Second week Friday- Rs 1.15 cr.
- All figures by Komal Nahta
Critics verdict: Watch Aiyya just for Rani
Aiyyaa is a desi film at heart. The first half seems stretched. Many might find its loud, outré storytelling style somewhat difficult to comprehend. Rani is a complete natural and glides through her part with brilliance, feel critics. REVIEWS INSIDE
HT's review: Aiyyaa
Aiyyaa is a bewilderingly odd film. In 2009, writer-director Sachin Kundalkar made a film called Gandha, which consisted of three short stories. Here he adapts one of these stories about a girl with a heightened sense of smell. ANUPAMA CHOPRA'S TAKE
MORE ON AIYYAA
Bollywood Preview: Aiyyaa
Hours before the film releases and a day before the reviews appear, here’s what you can expect from this week’s release(s)… PREVIEW INSIDE
Aiyyaa not woman-centric: Rani Mukerji
Actress Rani Mukerji has a meaty role in Aiyyaa but feels it wouldn't be right to call it a "woman-centric" film. She says it is more of a simple love story. INTERVIEW INSIDE
Music Review: Rani Mukerji's Aiyyaa
Last seen in No One Killed Jessica, Rani Mukerji is returning to silver screen with quirky romantic-comedy Aiyyaa opposite southern star Prithviraj. REVIEW INSIDE
TRAILER: Rani returns with Aiyyaa
After delivering a stupendous performance in No One Killed Jessica, Rani Mukherjee returns with Anurag Kashyap's Aiyyaa. Does she impress? Well, the actress is seen in a fresh avatar as a Marathi girl but if we go by the promo, she could have avoided overacting in some sequences. TRAILER INSIDE
PHOTOS: Rani does a Vidya in Aiyyaa
Rani Mukerji's loud look from the movie Aiyyaa reminds us of Vidya Balan in Dirty Picture. Is Rani trying to ape the contemporary actress? PIC INSIDE
Now Rani does lavani item song in Aiyya
After Katrina Kaif and Vidya Balan, it's Rani Mukerji's turn to do a lavani item number. She has done it in Aiyya and the song has been choreographed by Vaibhavi Merchant. MORE
Aiyyaa shot majorly in J J School of Arts campus
People will be surprised to know that more than half of the shooting of Rani Mukerji's next film Aiyyaa was done in the premises of the prestigious J.J School of Arts in Mumbai. READ MORE
Rani pays tribute to favourites
In her upcoming film Aiyyaa, Rani Mukherji will fulfil a long-standing desire. She will pay tribute to three leading ladies of the ’90s — Sridevi, Madhuri Dixit and Juhi Chawla. STORY INSIDE
LATEST ON RANI
Rani Mukherji’s spot boy turns singer
Rani Mukerji’s spot boy, P Amose, recently came to the rescue of Aiyyaa’s makers. A few weeks ago, the actor was brainstorming with music director Amit Trivedi, lyricist Amitabh Bhattacharya and director Sachin Kundalkar. READ MORE
Are Rani Mukherji and Aditya Chopra married?
Are they seeing each other? Will they marry? When will they marry? Anyone who’s even faintly interested in the gossip that emerges from Bollywood has been wondering about the relationship between actor Rani Mukerji and media-shy filmmaker Aditya Chopra for many years. GOSSIP INSIDE
Rani Mukherjee not interested in doing movies with dark themes
Actress Rani Mukherjee, who has teamed up with director Anurag Kashyap for his home production venture Aiyyaa, said here today that she is not interested in doing movies with dark themes. STORY INSIDE
(With inputs from Agencies)