Trust Akshay Kumar’s fans to keep the social media abuzz, especially when the star announces a new project. This time, Twitter is on an overdrive ever since Akki's new film Gabbar Is Back was announced. However, there is a flip side to it. What if the film doesn’t match up to pre-release hype?
A card carrying member of Bollywood's A-list club, there's a lot riding on him. With such a huge publicity drive around Gabbar Is Back, the running cost of the film is only going to rise, and that will be a tricky situation for the makers.
Though Akshay Kumar is one of the more bankable actors of the Hindi film industry, and his last film Baby was a success at the box office, still it failed to cross the Rs 100 crore mark. As per trade analyst Taran Adarsh, Baby earned approximately Rs 85 crore by the end of the third week since its release on January 23, 2015. The film turned out to be a hit, but it not crossing the Rs 100 cr line isn’t a good sign for the producers who are ready to invest big.
However, Akshay Kumar is one of those actors who are quite capable of churning out superhits. He has done it in the recent past, and is likely to do the same in future, but that will hugely depend on the quality of the content in his forthcoming ventures.
#Baby is rock-steady [Wk 2] Fri 2.85 cr, Sat 3.99 cr, Sun 5.81 cr, Mon 2.20 cr, Tue 1.92 cr, Wed 1.94 cr, Thu 1.87 cr. Total: ₹ 84.40 cr.— taran adarsh (@taran_adarsh) February 6, 2015
Watch: Gabbar Is Back teaser 1
Now, when his supporters are making #GabbarIsBack trend for third straight day, the pressure is only going to mount on Akshay Kumar.
Watch: Gabbar Is Back teaser 2