The release date tug-of-war between Kyaa Super Kool Hain Hum (KSKHH) and Jism 2 has finally ended. The Tusshar Kapoor-Riteish Deshmukh-starrer is now set to open on July 27. Although producer Ekta Kapoor has averted a clash with Sunny Leone-starrer Jism 2 by advancing her film, the new date might just set up a fresh and very interesting clash.
Riteish’s actor-wife Genelia D’Souza might also have a date with the big screen on July 27. Her long-stuck film, Anees Bazmee’s It’s My Life, which also stars Harman Baweja, might release on the same day. And if that happens, husband and wife will be pitted against each other at the box office.
“July 27 could be a possible release date for us, but it’s not confirmed yet. We might push it to August,” says It’s My Life’s producer Boney Kapoor. When asked about the Riteish-Genelia collision, he says: “We will see how things go.”
Balaji Motion Pictures, the producers of KSKHH, state that their stand remains unchanged. “As you point out, the clash will be interesting, but it’s something that we don’t have any control over,” says Tanuj Garg, CEO of Balaji.
For them, what’s more important is having a clean weekend. “It has always been our philosophy avoid conflict with other films because it doesn’t help anyone. We only end up eating into each other’s business. A good release date is very crucial for all filmmakers,” adds Garg.
Both Riteish and Genelia remained unavailable for comment.