Corporates have changed the economics of movie-making, says veteran filmmaker Subhash Ghai, who has been making films for 35 years. He believes star fees as well as the cost of production has gone up, making most filmmakers run into losses."
“A star used to take Rs 3 crore for a film, but with big corporate companies entering the film industry, the fees jumped up to Rs 30 crore,” says 66-year-old Ghai. “There’s a lot of competition and to please investors, filmmakers used to say, ‘See we are working with a Khan’. Now all the filmmakers are running into losses because they played it the wrong way. The pressure of a star on a producer is too high,” he adds.
Ghai says filmmakers were forced to work with new talents after the economics of Indian cinema went upside down. “All filmmakers cannot afford to make a film with a budget of Rs 30 crore. Hence they turned to newcomers, that’s why there are maximum newcomers this year. You will see some new stars in 2012,” says Ghai.