Godrej Group today said it has roped in Bollywood star Aamir Khan as the brand ambassador for various verticals of the diversified business house and also launched an integrated product marketing campaign.
The company has initiated an integrated campaign, Ideas that make life brighter, which is focused on enhancing the brand's emotive appeal by showcasing fresh ideas from within the Group to consumers, Godrej Group Executive Director and Chief Brand Officer Tanya Dubash told reporters here.
"We have been managing the Godrej brand as an invaluable strategic asset. This campaign will harness the strength of the master brand - Godrej - through leveraging diverse innovations across the Group and in presenting them in a very engaging manner," she said.
The campaign will feature products from its various businesses, including Godrej Properties, Godrej Consumer Products, Godrej Interio, Godrej Appliances and Godrej Security Solutions.
"The new chapter of our brand journey aims to bring to light the culture of innovation that has been intrinsic to our group. With this new campaign and Aamir as our Group brand ambassador, we are certain that consumers will see the way we fulfil our brand promise of brighter living," Group Strategic Marketing Head Shireesh Joshi said.
Joshi said the company has spent substantially for the initiative to reach out to consumers, but declined to give details of the expenditure.