Cyrus Broacha, who will be the host of next month's Golden Kela Awards that take a dig at failures in Bollywood just like Hollywood's Razzies, is hoping that Hindi film celebrities will just have a good laugh and not feel insulted.
"These awards are not meant to insult anyone. It is just a way to make it a laughter exercise, a therapy of sorts to forget about the failures and look at what went wrong with the movie and the act," Cyrus told IANS in an interview from Mumbai.
Based on Hollywood's Golden Raspberry Awards that are a spoof on the Oscars, this is the third edition of the Golden Kela Awards and Cyrus admits it is in a nascent stage. But if celebrities attend the function, it will be a wonderful way of looking at failures in a humorous way, he said.
"By giving these awards, we are not categorising you as a worst actor or director; it is just a funny way to look at things, analyse, laugh and then forget. One should accept the awards with sporty nature and we hope Bollywood actors will give us their support," he added.
The Golden Raspberry Awards were founded in 1981 and its popularity was gauged when Oscar-winning actress Sandra Bullock won the worst actress award in 2010 for All About Steve and she accepted it as well. Interestingly, the following night Bullock won her first academy award for The Blind Side.
Though Bollywood also found a sport in Abhishek Bachchan, who came to the Golden Kela Awards last year and accepted the Dara Singh Award for his attempt to speak with an American accent in Delhi 6.
"This proves that he is so secure that he accepted the award. And I am sure, once the awards gain popularity in India, it will be a big hit. There are other actors in Bollywood who have a great sense of humour and who won't mind getting a Kela award," he said.
"I think Shah Rukh Khan is also one of the actors with an excellent sense of humour and won't mind collecting one," he added.
Cyrus, who soared on the popularity charts as an MTV VJ and his show MTV Bakra made him a well-known face among all age groups, says there is a lot of hard work that goes into making the nomination list for the awards.
"So many movies are released in a year that it's not even funny. So many sank without a trace; so it's just not a fun-fun concept. We should compliment the people who are behind these entire awards," he said.
The founder of these awards is Jatin Varma, and one can vote for the nominations online by logging on to www.goldenkela.com. The nominations are chosen by the internal jury of the award function and winner by people.
The function will take place in the capital March 12 and some of the actors nominated in the worst male actor category nominees are Imraan Khan (I Hate Luv Storys, Break Ke Baad), Neil Nitin Mukesh (Lafangey Parindey), John Abraham (Jhoota Hi Sahi), Hrithik Roshan (Guzaarish), Vivek Oberoi (Prince) and Shah Rukh Khan (My Name Is Khan).
And for the worst female actress category, the nominees are Sonam Kapoor (Aisha), Deepika Padukone (Housefull and Break Ke Baad), Aishwarya Rai (Raavan), Kareena Kapoor and Kajol (We Are Family), Priyanka Chopra (Anjaana Anjaani) and Pakhi Tyrewala (Jhootha Hi Sahi).