Rohit Shetty's comic caper
is releasing all over on tomorrow 6th July 2012. However the people of Gujarat will be treated to it early as
releases there tonight at the most unusual time to celebrate the auspicious occasion of Jayaparvati!
This occasion is the most important
observed by all the girls and ladies of Gujarat where they have to be awake till 6am on the last day. In lieu of this age old tradition the makers have scheduled two shows of
starting midnight today- one being a 12am-3am show and the other being 3am-6am show,
We hear that the advance bookings have already started, which just shows how eager the audience of Gujarat is to watch this hugely anticipated action comedy.
According to sources from the team, "This is the 1st time that a movie is releasing one day prior especially for this occasion and it is an innovative way to celebrate it with a laugh riot like
. In this way, it will also help the ladies of Gujarat to be awake till 6am and complete their fasting rites."
Well, we must say that this is one novel way of combining culture and entertainment!