Gunday slows down post Monday, but still profitable

  • Dibyojyoti Baksi, Hindustan Times, Mumbai
  • |
  • Updated: Feb 19, 2014 19:10 IST
  • Priyanka Chopra, Ranveer Singh

    Priyanka Chopra and Ranveer Singh share a light moment at the sets of Gunday.

  • Priyanka Chopra

    Priyanka Chopra on a truck during the shooting of her upcoming movie Gunday. Priyanka Chopra, alongwith Ranveer Singh and Arjun Kapoor has gone complete desi ...

  • Priyanka Chopra

    Priyanka Chopra on the sets of Gunday. Directed by Ali Abbas Zafar and produced by Aditya Chopra, the film stars Ranveer Singh & Arjun Kapoor, ...

  • Priyanka Chopra, Ranveer Singh, Arjunn Kapoor

    Priyanka Chopra, Ranveer Singh and Arjunn Kapoor have donned desi looks for their upcoming film, Gunday.

  • Ranveer SinghRanveer Singh at the sets of Gunday.

    Ranveer Singh at the sets of Gunday.

  • Arjun Kapoor, Ranveer Singh

    Ranveer Singh has finished shooting for Gunday and is currently shooting for Sanjay Leela Bhansali's Ram Leela. He also has two other films in his ...

  • Arjun Kapoor, Ranveer Singh

    Arjun Kapoor and Ranveer Singh play fast friends Bikram and Bala who turn out to be happy-go-lucky rebels in Yash Raj Films' next Gunday.

  • Arjun Kapoor

    Arjun Kapoor has some fun during the shoot of Gunday, his upcoming movie.

  • Gunday

    The crew of Gunday takes time out to have some fun during the shoot of the YRF movie.

  • Gunday

    Gunday is slated for late 2013 release.

The Ranveer Singh, Arjun Kapoor-starrer, Gunday, which hit theatres on Valentine’s Day, did manage to woo audiences, according to trade analysts.

While mixed viewer reactions meant a dip in collections on Saturday, the film picked up pace on Sunday.

“The film did quite well on the first day as there was good hype. As the reports were mixed, there was a 25 per cent drop on Saturday. On Sunday the earnings improved, though not by a great margin,” says trade analyst Amod Mehra.

“It has done a healthy business of Rs 42 crore business over the weekend, so it’s a safe film,” he adds. The budget of the film, with print and publicity, is approximately Rs 40 cr, according to Mehra.

Trade analyst Taran Adarsh is quite equivocal about the collection, but sounds hopeful. “There has been a decline in Monday’s collection slightly. Overall it’s a profitable venture,” says Adarsh. Mehra adds, “Monday onwards, the film is not maintaining that well. There has been a huge drop, but overall did decently.”

Apparently, the exhibitors have had considerable occupancy through the weekend and Monday was not too disappointing. Sanjay Dalia, president at Cinemax India, says, “The occupancy was around 65 to 70 per cent on average. There was a drop to 45 per cent (on Monday) which is normal.”

In Bengal
Before Gunday’s release in West Bengal, there was resistance from the Bengali film industry as they felt the dubbed version would affect local business. But, according to Box Office India magazine, it released in nearly 46 theatres. “It has done quite well. It’s the first film that released in both Hindi and Bengali,” says Arun Mehra, a local distributor. Mumbai-based trade analysts, however, are unaware of the collections of the Bengali version. “It was a tiny release in Bengal, so I’m not aware of how well it did,” says Taran Adarsh.

Numbers game
Friday Rs 15.25 crore
Saturday Rs 11.28 crore
Sunday Rs 14.36 crore
Monday Rs 6 crore

Total 46.89 crore

All Figures are approximate. courtesy: Box Office India magazine


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