It all started in 2007 when Sanjay Leela Bhansali’s Saawariya went head-to-head with Shah Rukh Khan’s Om Shanti Om. The super success of OSO ensured a forgettable debut for Ranbir Kapoor and Sonam Kapoor.
But the tables have been turned after eight years, and this time the result is different. Bhansali’s Bajirao Mastani has achieved the unthinkable – it has stopped Dilwale’s chariot.
What seemed like a David versus Goliath story in the first three days has become a classic case of underdog winning the game. Slowly and steadily, Bajirao Mastani has placed itself in a strong position. It’s at a point where one can safely say Bajirao Mastani has almost won the clash of the titans.
Dilwale opened to mixed, mostly bad reviews, while Bajirao Mastani garnered positive reviews, but the audience decided to back Shah Rukh Khan’s superstardom. The results were phenomenal for Dilwale.
#Dilwale Fri 21 cr, Sat 20.09 cr, Sun 24 cr, Mon 10.09 cr, Tue 9.42 cr, Wed 8.79 cr, Thu 9.26 cr. Total: ₹ 102.65 cr. India biz.— taran adarsh (@taran_adarsh) December 25, 2015
#BajiraoMastani Fri 12.80 cr, Sat 15.52 cr, Sun 18.45 cr, Mon 10.25 cr, Tue 9.40 cr, Wed 9.21 cr, Thu 10.52 cr. Total: ₹ 86.15 cr. TERRIFIC!— taran adarsh (@taran_adarsh) December 25, 2015
Dilwale ruled the roost in the first weekend. But then began the magic of Bajirao Mastani’s good content.
The first Monday hinted towards the future when Dilwale grossed Rs 10.09 cr and Bajirao Mastani earned Rs 10.25 cr. And then it became a neck and neck fight between the two. This was a commendable feat by Bajirao Mastani, which was released on far fewer screens than Dilwale.
Read: Dilwale review
Read: Bajirao Mastani review
By the end of the first week, it was quite clear Bajirao Mastani was going to sustain its momentum. The team behind Dilwale tried to project it as a result of protests against their film in certain cities. It was a case of a bad defence because Bajirao Mastani too faced similar protests, but its business kept expanding. Also, none of the protests was organised enough to hamper Dilwale’s business.
The difference in the gross collection of both films had narrowed by the end of the second week.
#Dilwale doesn't witness major spurt in biz, despite holidays. [Week 2] Fri 8.11 cr, Sat 6 cr, Sun 7.12 cr. Total: ₹ 123.88 cr. India biz.— taran adarsh (@taran_adarsh) December 28, 2015
#BajiraoMastani continues EXCELLENT trending in Weekend 2: Fri 12.25 cr, Sat 10.30 cr, Sun 11.75 cr. Total: ₹ 120.45 cr. India biz.— taran adarsh (@taran_adarsh) December 28, 2015
#BajiraoMastani [Week 2] Fri 12.25 cr, Sat 10.30 cr, Sun 11.75 cr, Mon 5.60 cr. Total: ₹ 126.05 cr. India biz. STEADY!— taran adarsh (@taran_adarsh) December 29, 2015
According to Taran Adarsh’s report on Sunday, Dilwale had mopped up Rs 123.88 cr while Bajirao Mastani pocketed Rs 120.45 cr (in India). A simple analysis of the trend suggests Bajirao Mastani will race past Dilwale’s entire domestic business by Wednesday.
Given SRK’s sustainable brand value in the overseas markets, Dilwale’s total collection may surpass Bajirao Mastani’s, but the latter is a definite winner in India. A well deserved revenge for Sanjay Leela Bhansali.
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