I am always cautious about endorsing brands: Amitabh Bachchan | bollywood | Hindustan Times
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I am always cautious about endorsing brands: Amitabh Bachchan

When it comes to endorsing consumer products, Bollywood superstar Amitabh Bachchan says he always take "extra precaution to ensure he is not caught in any legal tussle". Talking about the controversy surrounding Nestle's noodle brand, Maggi, the actor reveals his precautions.

bollywood Updated: Jun 08, 2015 11:40 IST
HT Correspondent
Actor-Amitabh-Bachchan-addresses-the-audience-during-the-award-ceremony-IANS
Actor-Amitabh-Bachchan-addresses-the-audience-during-the-award-ceremony-IANS

When it comes to endorsing consumer products, Bollywood superstar Amitabh Bachchan says he always take "extra precaution to ensure he is not caught in any legal tussle".



Talking to CNN IBN about the controversy surrounding Nestle's noodle brand,

Maggi

, he said: "Every time there is something consummable, I try to have a look at it because they are always up for a lot of controversies. And, if you are in some celebrity position, then you are bound to get attacked and getting drawn into it."



When the show's host Rajeev Masand quizzed Bachchan specifically on Maggi, a product the superstar had endorsed some time ago, he said: "I did check with Nestle, who make the product, whether this is all right and if they'are sure... I even put a clause in my contract where I said that I hope you people defend me, legally, if something happens. I don't endorse it now because my contract is over."



Defending his cautious take on brand endorsements, he added: "These are some precautions I like to take. I will always be cautious but if there is a question, I refer it back to the question and say look, this is it, now what do we do and are you going to answer to it? Because obviously, all the attention is being drawn towards me and I wouldn't like that. But if there is a legal issue and there is an affirmation of the content and if there are authorities that have confirmed that, then you need to look at it differently and stop."





Earlier this month, the FDA had found dangerously-high lead content in a batch of the popular two-minute instant noodle brand Maggie.



In a press statement last week, Nestle said it has submitted samples to an independent laboratory and will provide those results to officials.



Read: Is it right to blame Madhuri in Maggi controversy?