Bollywood has never had any qualms about copying movies, songs, even posters. And now, this mantra for success seems to extend to the kind of newcomers it celebrates too. Ever since Katrina Kaif turned the ‘tall, fair, long black hair’ formula into a hit, the silver screen has been flooded by me-toos. Take a look at Nargis Fakhri or Amy Jackson and compare them to Diana Penty and Angela Jonsson. Make the girls stand together in a line-up, and you’ll barely be able to tell one slender frame from the other.
Point this out to photographer-turned-celebrity manager Atul Kasbekar, who also happens to represent Angela, and he says, “The trend became stronger after Katrina’s success. All these girls are part Indian, or as in the case of Nargis, part-subcontinental, and they’re all gorgeous.”
Anirban Das Blah of celebrity management Kwan Entertainment, adds, “The look of these international faces is relatable, yet aspirational. That’s why someone like Nargis Fakhri is the face of many brands and is on every fashion magazine cover because she has a very international appeal, yet is relevant to an Indian market.”