Actor Irrfan, who will soon be seen in Ritesh Batra’s The Lunchbox, plans to spend some quality time with Mumbai’s much-loved dabbawallas to promote his upcoming release.
The film that releases on September 20 revolves around a widower and a lonely housewife, who develop a bond after they start exchanging letters hidden in lunchboxes.
"Mumbai’s dabbawalas are a prominent part of the movie as they are the ones responsible for delivering the dabbas and, in turn, the letters,” says an insider, adding, “This is why Irrfan is keen on exploring a special engagement with them."
The insider reveals that in addition to meeting them, Irrfan (co-producer of the film) also plans on speaking to the Mumbai Dabbawalas Association to have special handwritten notes hidden and transported around the city in dabbas. He wants the messages to reach the audience like the notes reach him in the movie.
“He will sign the notes himself, which will have the film’s name and release date etched at the bottom,” says the source. The Lunchbox premiered at the Cannes Film Festival. It also stars Nawazuddin Siddiqui and Nimrat Kaur.
Film screening for B-school students (Anirban Das report)
The makers of The Lunchbox recently organised a special screening of the film for the alumni of Harvard University and London School of Economics at Nehru Centre in Worli. The audience included researchers who have been studying the dabbawalas’ network as a working example of focus marketing.
"Many of them have been engaged in research on the functioning of the dabbawalas’ business. This is why The Lunchbox was shown to about 150 of them in two separate screenings,” says Vivek Rangachari, co-producer of the film.