From adaptations of Hollywood hits and ­remakes of regional films to sequels of hits such as Welcome (2007), Tanu Weds Manu (2011) and ABCD: Any Body Can Dance (2013) — the box office will see a host of remakes and sequels this year. While last year, some of the most anticipated sequels such as Shaadi Ke Side Effects (sequel to Pyaar Ke Side Effects; 2006) and remakes including Action Jackson (remake of the Telugu film Dookudu; 2011) failed to impress, some like Bang Bang (remake of the Tom Cruise and Cameron Diaz-starrer Knight and Day; 2010) did manage to take the box office by storm.
Film ­analysts say that the key to striking the right chord is to create ­content that doesn’t look forced or repetitive, and filmmakers agree to that. “I’d have never made a sequel for the heck of it. I decided upon it only when I was confident that there was a reason to take that story ­forward, and I had enough content to surprise the audience,” says filmmaker Anand L Rai, who recently shot for the sequel of Tanu Weds Manu in Delhi.
Meanwhile, trade ­analyst Atul Mohan feels that remakes and sequels are nothing but encashment of a brand that’s already created. “One doesn’t need to ­create awareness, as the original is already popular. But, they will do well only if they are made well, as one can observe from ­unsuccessful ones in the past.” Girish Johar, film business analyst and distributor, says, “The audience always looks forward to the remakes of Hollywood films, but the success of remakes of regional films is on the downside. Tevar (remake of Telugu hit Okkadu; 2003) has done ­lukewarm business and Action Jackson was a debacle. Kick (remake of a Telugu film) did well because of Salman. The question is, what extra are you offering?”