It’s a gold rush | bollywood | Hindustan Times
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It’s a gold rush

Dus Tola producer announces contest around film’s release, will gift necklaces.

bollywood Updated: Oct 12, 2010 13:56 IST
Rachana Dubey

Come Dhanteras (November 3) and a few lucky moviegoers could win gold necklaces. Condition: They have to watch Dus Tola and message their identification details, ticket numbers and cinema hall particulars to the producer of the film, Kunwar Pragya Arya.

Sona, my sona
Arya confirms the news: “We plan to announce the prize on Dhanteras, two days before Diwali, because the day is auspicious for buying gold and acquiring possessions that could become investments later. And what better than gold to put your money in, it’s value never depreciates.”

Arya, who is one of the descendants of King Anangpal of Delhi, believes that gold signifies a family’s social status. “Most wars in history have been fought over the ownership of the precious metal, which is a part of nearly every Hindu ritual,” he points out. “Even today, people buy gold, despite its price going through the roof. And few want to part with it.”

Compound effect
The producer’s family, that ruled Delhi between the 8th and the 11th century, is still active in the fields of art with art galleries in the capital and Hong Kong, literature, architecture, farming, education and politics.

So why did Arya choose to enter Bollywood? “Cinema combines all forms of art and breathes life into it. We had a story of a goldsmith, which compounded humour and a social message,” he reasons. When asked why he had signed on Manoj Bajpai for the main protagonist, he insists that no one else could have done justice to the part.

Simple story
“It’s a simple man’s story. Probably, a big name could have taken away from the film’s theme but Manoj is completely convincing as a small-town goldsmith,” he argues. “It’s not just about spending money on a big name. It’s about getting the casting right.”