After months of speculation, it is confirmed that Bollywood star Shah Rukh Khan will soon host the Hindi version of popular international show TED Talks.
Star India will air the Indian version - TED Talks India: Nayi Soch. To be created in partnership with non-profit TED, the deal marks the first time TED is collaborating with a major network and star to produce a TV series featuring original TED Talks in a language other than English.
Talking about the new collaboration, Star India chairman and CEO Uday Shankar said in a press release, “At Star, we have always believed in pushing the boundaries with new ideas, creativity and fresh thinking. Nobody reflects this belief more than TED, and we are thrilled to collaborate with them in bringing the power of ideas to our audiences with TED Talks India: Nayi Soch. In an age of high volatility the role of ideas to fuel positive change cannot be overstated. We are delighted to have Shah Rukh Khan share our vision and lend his charisma to this exciting endeavour.”
“Star India’s legacy of using television as an instrument of social change, and TED’s unequivocal drive to showcase simple but unique ideas in an effort to spark debate and conversation are a very powerful combination. I believe TED Talks India: Nayi Soch will inspire many minds across India. It is a concept I connected with instantly, as I believe that the media is perhaps the single most powerful vehicle to inspire change,” SRK said in a press statement.
The show is likely to be launched this year. Further details are awaited.
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