When filmmaker Rakesh Roshan announced Christmas 2018 as the release date of Krissh 4, he was clearly not aware that director Aanand Rai’s Shah Rukh Khan-starrer was also scheduled to release on the same day.
Big-budget films clashing on the same day can prove costly, as his son Hrithik had realised after his film Mohenjo Daro clashed with Akshay Kumar’s Rustom.
On getting to know that SRK’s film had been planned for the same day as theirs, Roshans quickly moved their film from the proposed festival slot.
Explaining the safe manoeuvre, Hrithik says, “My mom and dad have always taught me that doing the right thing is over and above any profit or loss. I guess dad felt it was wrong to usurp a date that another colleague has already announced.”
Interestingly, Raees, another of Shah Rukh’s releases, was scheduled for January 26 next year, the same Friday as Hrithik’s home production Kaabil releases, though the Roshans made their release announcement long before. Doesn’t Hrithik see a contradiction here, we ask?
He shrugs, “I can’t judge other people’s ethics. I must travel my own path, guided by my values and allow others to travel theirs.” He admits though, that releasing Raees and Kaabil together would damage both the films. “Both films will suffer a little. But both can also do well enough if the content is good. If it’s in your destiny to succeed, nobody can take it away. Likewise, failure.”
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