Yash Chopra's comeback film finally has a title- Jab Tak Hai Jaan. Here's a sneak peek of Shah Rukh Khan, Katrina Kaif and Anushka Sharma ...
Shah Rukh Khan is looking his best in the romantic-drama flick.
Shah Rukh Khan is sporting a beard like he did in Chak De India.
Anushka Sharma looks radiant in this picture.
SRK with other crew members shoots for YRF.
Bollywood actor Shah Rukh Khan shoots YRF's next in Kashmir's Pahalgam tourist destination on Monday (HT Photo)
Bollywood actor Shah Rukh Khan shoots his first ever movie in Kashmir's Pahalgam tourist destination on Monday. (HT Photot)
SRK is all set to play an army officer named Samar in YRF's yet-untitled film. The actor's new look was revealed while he was shooting ...
SRK carries off his rugged avatar well.
SRK and Katrina shoot for YRF's next in London. (Pic courtesy: Bollywood Hungama)
Film promotions in Bollywood have become affairs as elaborate as the films themselves, with multi-city tours and star-fan interactions. Most films woo audiences in the metros and certain upcoming cities.
But the late Yash Chopra’s last directorial venture, Jab Tak Hai Jaan (JTHJ), is set to go into the Punjabi heartland in Jalandhar, which is where Chopra spent a large part of his formative years and had an ancestral home.
Shah Rukh says, “As a tribute to him, we will be going to Delhi and Jalandhar. I will also go to Kolkata for the International Film Festival. We had wanted to screen the film there, but we can’t since we have a premiere in Mumbai.”
Shah Rukh is excited about the film’s promotional plans. “Every film has its own promotion ideology. The marketing of JTHJ was always going to be sober, as the film is a classic love story in a modern language. It has a typical Yash Chopra heroine in a modern avatar played by Katrina, another who is more practical and idealistic played by Anushka, and myself — a man who can’t die,” he says rather mysteriously.
“You take all this and modernise it, but essentially it’s a Yash Chopra film, and people understand what his cinema stands for. JTHJ is an entertainer and a happy film.”