John Abraham restrained from using Hamara Bajaj as movie title
Bajaj Auto Ltd approached Bombay high court against JA Entertainment Pvt Ltd after it learnt that John Abraham had proposed to use the popular tagline associated with the auto firm as the title of his next film.bollywood Updated: Sep 25, 2013 14:33 IST
In a blow to actor John Abraham, the Bombay high court has restrained his production house from using Hamara Bajaj, a popular tagline associated with an auto firm, as the title of his next movie.
Bajaj Auto Ltd had approached the court against JA Entertainment Pvt Ltd after it learnt Abraham's production house proposed to make a movie by the name Hamara Bajaj.
While ruling in favour of the Pune-based two-wheeler giant on September 21, Justice S J Kathawala granted a permanent injunction, restraining JA Entertainment from using Hamara Bajaj as title or anywhere in the movie.
The auto company used Hamara Bajaj in advertisements featuring its popular scooter brand Chetak. Production of the Chetak stopped in 2009, but the tagline has consistently featured in Bajaj's corporate campaigns and is identified closely with it.
Abraham's production firm had earlier clarified that Hamara Bajaj was only a working title of the film - starring Ayushmann Khurana and Yami Gautam - to be directed by Shoojit Sircar.