After the success of Queen (2014), and more recently, Tanu Weds Manu Returns, Kangana Ranaut seems to have become a household name, not only in the metros, but also in tier-two and tier-three cities in India. Owing to that, she has recently been on a signing spree, and has agreed to endorse as many as seven brands.
An insider reveals, “A high- street fashion label, which has a strong presence in the metros, is expanding its reach to smaller cities as well, and has approached Kangana to become their brand ambassador. They wanted someone who has a keen fashion sense, and is recognised by people in metros and tier-two cities.”
For similar reasons, the 28-year-old actor has also been approached by a car company, as well as a two-wheeler enterprise. The car brand conducted a survey in smaller cities, in order to find out which actors were the most recognised ones in certain regions. Kangana topped their list. So, she was a natural choice for them too.
Apart from these deals, Kangana has also taken up four other brands with similar goals — to make their presence felt beyond the metropolitan cities. The insider adds, “With her current star status, and the fact that she hasn’t bombarded audiences with several endorsements yet, brands feel that she will bring a fresh vibe, and exclusivity to the table.”