September will be the month of reckoning for two of Bollywood’s biggest production houses. Karan Johar’s Dharma Productions’ We Are Family and Arbaaz Khan Productions’ Dabanng are both slated to release on September 10, the week of Eid.
Both KJo and Arbaaz hope to cash in on the big opening weekend. Initially, We Are Family, Dabanng and Sohail Maklai’s Knock Out were confirmed to release on the same day. But Maklai decided to push the release date of his film to October 1."Both films look terrific and have a great cast. It will be a tough fight," says trade analyst Taran Adarsh. Sidhharth Malhotra, the director We Are Family, which is an official remake of the Hollywood hit, Stepmom, is unfazed by the competition.
“I did see the Dabanng promo. I’ve always loved Salman Khan and he’s an eternal rockstar, but the two films are different in terms of tonality. Both will be good films and have their respective audiences,” he says.