Kareena Kapoor to promote Heroine in a cruise

  • Kavita Awaasthi and Dibyojyoti Baksi, Hindustan Times, Mumbai
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  • Updated: Sep 03, 2012 17:43 IST
  • Kareena Kapoor

    Kareena Kapoor is leaving no stone unturned in promoting her upcomimg film Heroine. Here's a look at the diva on a promotional spree.

  • Madhur Bhandarkar and Actress Kareena Kapoor

    Director Madhur Bhandarkar and Actress Kareena Kapoor at a Press Conference For Their Film Heroine in New Delhi.

  • Kareena and Madhur

    Kareena and Madhur pose at Heroine promotions in Delhi.

  • Kareena Kapoor

    Heroine's how you flaunt it!

  • Bebo and Madhur

    Bebo and Madhur address fans and media at the Heroine press conference.

  • Madhur Bhandarkar and actress Kareena Kapoor

    Director Madhur Bhandarkar and actress Kareena Kapoor at the promotion of their film Heroine in New Delhi on Tuesday.

  •  Kareena Kapoor

    Yes, we know what you're thinking. How does she manage it every single time, consistently? Kareena Kapoor was once again looking gorgeous at an event ...

  • Kareena

    Kareena Kapoor will land on a cruise ship and cut her birthday cake in theatres for Heroine. “Madhur’s idea is to have me cut birthday ...

  • Kareena's

    Kareena's pose exudes confidence and attitude in this picture.

  • Madhur Bhandarkar

    Heroine director Madhur Bhandarkar was also seen at the launch event in Mumbai.

It looks like producers UTV are going the whole hog to promote the Kareena-starrer, Heroine. The production house has organised a special interaction with the media on board a cruise ship in Dubai. And that’s not all, apparently, Kareena will make a filmi entry at the event, by landing in a seaplane.

“We want to match the vibe and the style of the promotion with the glitz and glamour of the film itself. We have always set a benchmark with our overseas romotions,” insists Amrita Pandey, executive director, syndication, international distribution and media distribution, studios, Disney UTV.

Talking about the event and her grand entry, an excited Kareena tells us that the stunt is to mimic the dramatic life of a star, just like her role in the film: “This is truly original and creative, and I am glad I can be a part of it,” she says.

In addition to this, Madhur Bhandarkar has yet another event planned for the actor. Kareena will celebrate her birthday on September 21 with her fans. She will watch the film and cut cakes in single-screen theatres in the city as Heroine releases on the same day. “We will have a blast on Kareena’s birthday as she will be with people who have given her so much love,” says Bhandarkar.

Kareena seems to share the same sentiment saying, “Madhur’s idea is to have me cut birthday cakes at theatres with the masses. I am excited and looking forward to it. This will be a memorable birthday.”

Other overseas promotion tactics:
Meet and greet with fans where the cast publicly interacts.
The stars selling tickets at the counter.
A question and answer session with the audience.
Travelogues written by stars, giving fans a peek into their daily schedule.


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