Following into Shah Rukh Khan’s footsteps, teleserial-turned-movie Khichdi’s cast will ring the bell at the Bombay Stock Exchange (BSE) on Wednesday morning to celebrate the index crossing the 20,000 mark.
Actor-producer Khan rang the bell at NASDAQ, New York, before My Name Is Khan released in February.
Producer Jamnadas Majetha, also a pivotal character Himanshu Parekh in the film, claims the similarity with Khan didn’t strike him. "But now that you mention it, I can’t help smiling at the coincidence. We respect Shah Rukh immensely for his work and achievements," he adds. Majethia feels that the idea connects instantly because a majority of stock brokers are Gujaratis.
"Khichdi is popular across India. But since the central characters, the Parekh family, are Gujarati, we thought ringing the bell would work, especially at a time when the index has crossed a substantial mark," he says.
But would he keep the plan if the index drops before Wednesday? Majethia is unperturbed.
"At the most, it will lose a couple of hundred points, which is understandable given its unpredictable nature. More so since it has risen to 20,000 from 8,000 odd points last year, we’d really want to ring the bell," he reasons.
Fox Star Studios, which distributed Karan Johar’s My Name Is Khan globally, is also distributing Khichdi — The Movie. Reportedly, the company played a part in getting SRK and Kajol to sound the gong at NASDAQ.
Does the actor-producer hope to visit NASDAQ too?
“I’d love to go there,” lights up Majethia. “Khichdi is popular everywhere. We get maximum mails from fans in Pakistan, Australia, the US, the UK, South Africa and East African cities. It would be a great opportunity for us to interact with our fans abroad.”
Majethia would also like to perform a skit if the plan works out. “Shah Rukh couldn’t, but we can and we will enact something from our show or the film if we go there,” he asserts. “It’s the first time a Hindi serial is being made into a film. I can’t wait to see how the audience reacts to Khichdi— The Movie.”