Salman Khan-starrer Kick, which hit theatres on Eid, has become the highest holiday grosser in Pakistan with an estimated earnings of Rs 20.8 million.
Muhammad Ashraf, manager of the little known Ghalib cinema in Karachi's Korangi area, says they had to arrange for morning shows to meet the demand. "We have not received such figures for any film even during the heydays of Pakistani films. On a average we are earning Rs 65 to 70,000 per show for Salman Khan's new blockbuster Kick," he said.
For Ashraf the figures are historic since the Ghalib cinema has one screen and not very comfortable seating arrangements. "Despite that people have thronged in and all shows since Eid have been full. We have even run special morning shows to meet the demand. It has been a blessing for the single screen owners as
well, thanks to the record breaking opening collection of the movie," he added.
" Normally the multiplexes and cineplexes do great business because they have maximum number of shows in a day and due to the high ticket fares but this time we are getting in great reports from even the single screen cinemas," well known exhibitor and distributor, Nadeem Mandviwalla said.
He said Kick was released across 58 screens on Eid in Karachi. Even at the Bambino cinema in the main commercial Saddar area, Kick has been generating an average of 200,000 rupees per show which according to its owner, Adeel Siddiqui is the best figure for any film released on Pakistani screens. "We generated ticket sales of around 200,000 rupees for the matinee show on Eid day and all subsequent shows have been full. People are loving Salman and Kick," said Adeel.