Film and daily soap producer Ekta Kapoor says she is overwhelmed by the box office response to her recent project Kyaa Super Kool Hain Hum. The film, which opened last Friday and is a sequel to Kya Kool Hai Hum (2005), has already raked in over Rs.29 crore.
“We were told that since our brand was seven years old, we’ll have a Rs.10 crore opening. We had the highest opening during Ramzan. I'm totally overwhelmed,” Ekta said at a press conference Wednesday.
“When I started this film, I had a profit and loss sheet. The film had cost us Rs.13 crore and we thought it will make Rs.15 crore. We said if it crosses Rs.20, we’ll call it a hit and if crosses Rs.25 crore, it will be a super hit. Today on the fifth day, it has crossed Rs.29.5 crore,” she said.
The producer played safe with the critics and said, “Critics were so vocal about how much they hated the film. We’ll change next time,” she said. Apologising for the humour in the film, Ekta said, “I never took off on any one person. The jokes were supposed to be on movies. I want to say sorry to everyone who thinks that they have been made fun of by us.”
After her previous film, The Dirty Picture, was not telecast on prime time TV despite 59 cuts, Ekta has made sure this does not happen to Kyaa Super Kool Hain Hum and worked on alternative scenes for television viewing of the film. She said she was scared of people comparing Kyaa Super Kool Hain Hum with Kyaa Kool Hain Hum.
“Once you go wider with the budget and the name of the film, there are more view points. All sequels have a comparison issue. That is why I don’t do franchises on television,” the 37-year-old said.
Speaking more about the word of small screen, she said that it was her ‘bread and butter’ and that she would dedicate the next six months only to television.