Bollywood

Lootera is a hit, Policegiri flops at BO

  • Prashant Singh, Hindustan Times, Mumbai
  • |
  • Updated: Jul 11, 2013 01:53 IST
  • Lootera

    Ranveer Singh and Sonakshi Sinha's upcoming film Lootera looks poetic and serene. The duo's chemistry looks awesome. check out stills from the film.

  • Lootera

    The ambience evoked in the film looks like a throwback to some bygone era.

  • Lootera

    While Sonakshi Sinha plays a coy girl next door, Ranveer seems to work with a different tonal register.

  • Lootera

    Ranveer Singh turns 28 today. Just three movies old and the actor has already earned pride of place in Bollywood. With Vikramaditya Motwane's Lootera, Ranveer ...

  • Lootera

    Ranveer Singh and Sonakshi Sinha's chemistry looks promising.

  • Lootera

    The first look of the film was launched at the iconic Liberty Cinema, which has been around since 1947.

  • Lootera

    Directed by Vikramaditya Motwane, Lootera has been in news for its unusual pairing. The film is jointly produced by Phantom and Balaji Productions.

  • Lootera

    Lootera is slated for a March 29, 2013 release.

Last week, Ghanchakkar failed to live up to expectations, but that trend didn’t continue with Lootera, which released last Friday. The Ranveer Singh-Sonakshi Sinha starrer has collected an impressive Rs 21.25 cr so far.

“Lootera is not your typical commercial venture. It wasn’t expected to take the box office by storm anyway. So considering that, its business is more than justified. On Monday too, the film was stable at the box office. The makers must be happy with it,” says exhibitor and distributor Akshaye Rathi.

PolicegiriSince the budget of the Vikramaditya Motwane film is around Rs 26-27 cr, the trade is confident of a profit for the makers. Apparently, the satellite rights have been sold for Rs18 cr.

Producer Ekta Kapoor says, “As a studio (Balaji), we back diverse cinema and Lootera is among our prized possessions. For its cost, release size and audience, it has worked well for everybody.”

On the other hand, the week’s other release, Sanjay Dutt-starrer Policegiri has made only around Rs 11.50 cr.

“The problem is that it’s too routine a movie. And today, people always want something new. If they don’t get that, they will immediately reject the film,” says trade expert Komal Nahta.

As per trade reports, Policegiri has been saved in single-screen theatres but it did not fare well in multiplexes. It’s believed that it suffered due to lesser shows in multiplexes.

“Dutt is no longer a star who can draw in audiences in droves,” says Rathi. The film was reportedly made at a budget of Rs 35-40 cr.
 

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