Considering the significance of movie marketing nowadays, it’s not surprising to see filmmakers resort to innovative strategies to establish an instant connect with their audience. The latest is that R Madhavan and Kangna Ranaut will participate in baraat processions, dancing to the songs of
Tanu Weds Manu
in Delhi today.
Since the movie revolves around marriages, the marketing team at Viacom 18 Motion Pictures came up with the idea of actors participating in this novel promotional activity. The filmmakers chose Delhi as the venue since film is set in the Capital.
The two actors, who reached the Capital last night, have also packed special outfits, which they wore in the wedding sequences of their romcom. “Maddy and Kangna will be wearing the particular suits and lehengas for the weddings they will attend in Delhi.
Although about half-a-dozen weddings have been shortlisted, they will be attending two-three weddings,” informs a source associated with the film.
It is also learnt that the two actors will make a starry entry into the baraat processions dancing to the tunes of their film’s songs like
, which have already become quite popular. Also, the movie’s team has also requested the Delhi police to deploy a few security guards for the actors while they’re on their promotional spree.
Confirming their promotional strategy, director Aanand Rai says it’s a fabulous idea. “There’s no better way to connect with our audience on a one-on-one basis. More so because the characters Tanu and Manu are a lot like average people and besides, it’s their (audience’s) film.”
Ranaut too seemed quite thrilled. “The concept is interesting and I’m also excited to see how people react to us being one of them rather than actors who they’re used to seeing on screen. I’m sure it will be a lot of fun,” she says.