Mahesh Bhatt lashes out at Himesh | bollywood | Hindustan Times
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Mahesh Bhatt lashes out at Himesh

Says Reshammiya’s box-office status is at an all-time low, hence TV release for Kajrare. Theatre owners refused to screen Reshammiya’s low-budget film, Radio, even if they were paid.

bollywood Updated: Nov 14, 2010 15:25 IST
Priyanka Jain

Seven years ago, when Mahesh Bhatt released Phir Teri Kahani Yaad Aayi on TV as opposed to releasing it in the theatres, his decision made history. Actors Rahul Roy and Pooja Bhatt were applauded for their performances and the screening got high TRPs.

But recently, when it was decided that the Pooja Bhatt-directed Kajrare would be shown on TV, after just one show in the cinema halls, singer-actor Himesh Reshammiya was miffed.

Himesh ReshammiyaBut writer Mahesh Bhatt reasons that by releasing the film on TV, producer Bhushan Kumar has turned a defeat into a victory. "They spent Rs 16 crore on the film and this is the only way we can recoup the investment," says Bhatt, who admits that he was the one who advised Kumar to do so. "By selling the film to a top TV network, he has scaled down his losses," he adds.

Blaming the untimely release of Reshammiya’s low-budget film, Radio, for this debacle, Kumar says, “We were getting a negative response to the music, and to Himesh as a hero from theatre owners, who refused to screen the film even if we paid them.”

He adds that the actor was informed well in advance of the decision of not having a prolonged theatrical release and denies reports of asking Reshammiya to spend his own money on the publicity.

“If spending Rs 1 crore would have helped us recover our costs, then we would have done it ourselves. As a practice, I spend Rs 2 crore in music promotions alone, why would I shy away from spending a crore on my own film?”

Kajrare will air on Colors in December.