Hindi entertainer Mastram, about a porn writer from the country's northern region, managed to collect over Rs 3 crore in three days of its release despite being made on a budget of merely Rs 75 lakh.
Released on May 9, the movie had a weekend collection of Rs 3.45 crore, said a source.
The Mastram trailer, which released on Feb 14, had garnered over 16 lakh hits on the video sharing website YouTube in two months itself.
Directed by debutant Akhilesh Jaiswal, popular as the screenwriter for Anurag Kashyap's 2012 release Gangs of Wasseypur, the movie is a production by Bohra Bros.
It features Kapil Dubey, Rahul Bagga and newcomer Tara Alisha Berry.