Matru Ki Bijlee Ka Mandola fails to rake in the moolah at box office

  • Shalvi Mangaokar, Hindustan Times, Mumbai
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  • Updated: Jan 17, 2013 14:15 IST
  • Matru Ki Bijli Ka Mandola

    Anushka Sharma and Imran Khan will be seen romancing onscreen for the first time in Vishal Bhardwaj's next Matru Ki Bijli Ka Mandola. The film ...

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    Imran Khan will be seen in a rustic avatar in Matru Ki Bijli Ka Mandola.

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    Anushka Sharma will be seen in a raunchy avatar in the flick. The film stars Imran Khan, Anushka Sharma and Arya Babbar in the lead ...

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    Bollywood will witness some never seen before on screen jodis in 2013. Imran Khan and Anushka Sharma have been paired opposite each other in Vishal ...

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    Anushka Sharma is playing Imran Khan's wife in the film, with whom he tries to re-unite.

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    Actors Pankaj Kapoor and Shabana Azmi will also appear in the supporting roles.

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    Anushka Sharma and Imran Khan in a still from the movie.

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    Anushka Sharma looks sexy in her new look from the film.

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    The plot of the film is about a wayward man (Imran Khan) sets on a rustic journey to re-unite with his wife (Anushka Sharma) and ...

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    Imran Khan will also be seen in a rustic avatar, way different from his boyish image.

Matru Ki Bijlee Ka Mandola (MKBKM), which was touted as the year’s first big release, couldn’t make a mark at the box office.

There were high hopes riding on the film due to various reasons, including the fact that it’s a Vishal Bhardwaj film and features veteran actors Pankaj Kapur and Shabana Azmi. The music was also in the news for its freshness and the slick promos that made the movie look promising.

Even though critics gave it a good rating, the movie’s box-office collection has been dismal. Trade analyst Komal Nahta says, “MKBKM is lengthy and boring. It entertains only in parts. That’s probably why it didn’t make a mark at the box office.”

Trade analyst Vinod Mirani adds, “It is a bad film. There’s no romance in the so-called love story.”

The movie, which stars Imran Khan and Anushka Sharma in the lead, and was made on a budget of Rs 33 cr, has managed to rake in only Rs 22.42 cr so far.

Film exhibitor and distributor Akshaye Rathi says, “All of Vishal Bharadwaj’s films till date seem to have had the same core audience — the critics. Although they have always been received well, it’s also important for these films to bring positive returns to their investors. This can only happen if they appeal to a wider audience.”

He adds, “While the weekend numbers have been fine, thanks to the popularity of Imran Khan and Anushka Sharma and the film’s wide release, the film nosedived at the box office on Monday. It will fail to give the investors a reason to smile.”
 

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