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Meet Bollywood’s marketing divas

Madhur Bhandarkar’s Heroine is likely to be one of the most important films in Kareena Kapoor’s filmography.Understandably, Kareena is staying involved in every way possible, even with marketing strategies of the film.

bollywood Updated: Sep 04, 2012 17:13 IST
Shalvi Mangaokar

Madhur Bhandarkar’s Heroine is likely to be one of the most important films in Kareena Kapoor’s filmography. Understandably, Kareena is staying involved in every way possible, even with marketing strategies of the film.



The actor seems to have outlined the movie’s promotional activities. It was on Kareena’s insistence that the producers launched the music at Siddhivinayak Temple. Her reason? She wanted to start the promotions on a positive note. It also gave the actor the opportunity to visit the temple for the first time.



“It was an overwhelming experience to launch the film’s music at Siddhivinayak Temple. I wanted to start the promotions at an auspicious location,” explains the actor, when asked about her first visit to the iconic location. Speaking about her experience, Kareena says, “It was humbling to see so many fans gather to support the film. It just shows their level of interest about the film.”



A source adds that all interviews related to the film were scheduled for after the music launch. “Now that it’s over, Bebo has given a go-ahead for interviews and other promotions.”