A few weeks ago Rajkumar Hirani’s hit film 3 Idiots released in Hong Kong, reportedly doing business of Rs 90 lakh in two weeks. Though the amount seems meagre in terms of Indian box office collections, it is deemed respectable for the non-traditional market.
In an effort to increase such exposure, the soon-to-start 13th Mumbai Film Festival, organised by the Mumbai Academy of Moving Images (MAMI), will host numerous representatives from markets that are not as well acquainted with Bollywood as other mainstream international shores like the UK, US and Singapore.
As part of the Mumbai Film Mart (MFM) that will be held from October 15 to 17 during MAMI, buyers, investors and sales agents from France, China, Korea, Japan, Europe and Taiwan, among others from USA, Germany and the Indian film industry, will be present in the city. Interestingly, films like Shah Rukh Khan’s forthcoming biggie, RA.One, along with older films like Shor In The City, will be on the table, selling their international rights.
“We’re trying to get more buyers this time with a focus on non-traditional markets for Indian films,” says Rashmi Lamba, business head, MFM. “We’ve also invited those who have bought films made here in the past. Usually Indian films are vying for attention and time along with other Hollywood films, here we have these officials’ attention.”
FOR SMALL FILMS
Apart from this, independent filmmakers too will get a chance to pitch their products to international buyers. However, due to lack of facilities, there is only one screening hall that accommodates 25 people and two booths to watch DVDs in, available for those who would like to screen their movies.
“Thirty five indie filmmakers have already registered with us. Those who have movies that are complete, soon-to-be completed or are currently in production can apply. A lot of directors, who are working on their own are also coming down,” says Rashmi Lamba, business head of MFM, adding that Indian distributors and studios such as Eros, UTV, Yashraj, Reliance Entertainment, Viacom 18 and Balaji too have shown inclination to participate.