The Mumbai Film Festival is all set to sport a new look. The Festival's 15th edition, set to run from October 17 to 24, has created a new visual identity.
Keeping in tune with the city’s most memorable landmark, Gateway of India, the Festival’s new icon will be an artistic interpretation of the Indo-Saracenic monument, built by the Scottish architect, George Wittet, who also designed Mumbai’s Prince of Wales Museum.
Raised as a triumphal arch to celebrate the visit of King George V and Queen Mary, the Gateway of India also served -- and ironically – as an epitaph when the last of the British ships headed for England left from the port adjacent to the monument.
The new icon while conveying the Festival’s impressive evolution – both in terms of numbers and sheer quality – is, above all, a grand homage to the bustling metro’s art of moving images. In an array of dazzling colours, the icon reflects the financial capital’s amazingly diverse cultural mosaic.
Festival Director Srinivasan Narayanan said the eight-day cinematic event had grown into one of the most important movie festivals in this part of the world, showcasing the best cinema created across continents. “The new logo stands for the dynamic and fluid integration of the iconic with progress and evolution which I cannot wait to share with the world.”
Shyam Benegal, noted auteur and Chairman of the organising Mumbai Academy of Moving Image, felt that the logo incorporated both the city and historic Gateway of India. The Festival, founded by Hrishikesh Mukherjee in 1997, is a Reliance Entertainment initiative.