#Netneutrality: Shah Rukh Khan, Alia Bhatt and AIB support initiative

  • Shruti Dargan, Hindustan Times, Mumbai
  • Updated: Apr 14, 2015 12:36 IST

Do hashtags such as #netneutrality and #savetheinternet ring a bell? For the uninitiated, your privacy and freedom to choose what to access on the internet may just be at stake, if the Telecom Regulatory Authority of India (TRAI) gives in to telecom operators’ demands.

As the big debate gains steam, Bollywood is also raising its voice and comedy collective AIB has made a video breaking down the concept and asking people to save the internet. "The response has been fantastic. We made the video to highlight the enormity of the implications of what’s looming large. It’s important to have a debate going on around an issue like this as every internet user is also a potential content creator, so we all have a stake in it," says Rohan Joshi of AIB. The


had recieved more than one million views in two days.

Actors Shah Rukh Khan, Ayushmann Khurrana, Arjun Kapoor, Riteish Deshmukh, Alia Bhatt and Parineeti Chopra are just some of the celebs who are taking a stand through social media.

Arjun Kapoor tweeted, "Come on India, you need to #SaveTheInternet, and here's why


make ur click count #NetNeutralityIndia."

Alia Bhatt wrote on Twitter, "#SaveTheInternet"

""TRAI, TRAI till we succeed - #NetNeutrality #HumHongeKaamyab," tweeted Riteish Deshmukh.

Parineeti Chopra wrote, "Save the internet!!! Net neutrality is crucial!! Proud of you boys!!."

"#SaveTheInternet push for net neutrality; internet is a utility not a luxury," read Sidharth Malhotra’s post.

Calling for immediate action and stronger support, actor-activist Gul Panag tweeted: "Send TRAI your views, protect #NetNeutralityIndia and #SaveTheInternet —


(I just did)." The actor says, "Our socio economic divide may not be bridged easily. But the digital divide, to a large extent, is being bridged if net neutrality remains."

The thought that allowing telecom companies to block apps and websites to extort more money from consumers and businesses is an extreme violation of net neutrality, resonates with many others in the industry. "Bad news about #SaveTheInternet is that a lot of you still think it’s not about you. IT IS!!! LISTEN UP!!!," wrote director Anubhav Sinha.

"Is the media telling the people that their use of Whatsapp, Facebook and YouTube is being threatened? #NetNeutrality #SaveTheInternet," tweeted musician Vishal Dadlani.

Filmmaker PritishNandy, too, posted: You guys have my 100% support. #netneutrality @GulPanag."

What is net neutrality?

Net neutrality

is when internet service providers give their customers equal access to all lawful websites and services on the internet, without giving priority to any website over another. There has been intense lobbying by big telecom operators to allow them to block apps and websites to extort more money from consumers and businesses, thereby building huge pressure on the Telecom Regulatory Authority of India (TRAI) that has sought the public’s opinion with an Apr 24 deadline.

Read: Don't understand net neutrality? Let AIB guys explain it to you
Read: Will you have to pay for WhatsApp, YouTube?

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