After the relentless hype, Anushka Sharma's now getting ready to deal with reality. Her production debut in Bollywood, NH10, hasn't really set the box office on fire: The film made Rs 3.3 crore on the ticket windows on its opening day, just about enough to be considered a decent beginning.
It was made at an estimated budge of Rs 14 crore.
Still, considering that the film's promotions got sidetracked just before the release date (due to censor issues), the opening day collection, however small, is not bad.
Trade pundits suggest that NH10's earnings will pick up over the weekend, thanks largely to the good word-of-mouth publicity it has got.
"This is an unusual film and I am certain that this film will grow through word of mouth. People have been tweeting about the review and I hope this film grows with each passing day," co-producer of NH10 Krishika Lulla told IANS.
The film also stars Neil Bhoopalam and Darshan Kumar in lead roles.