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For the last 18 months, Farhan Akhtar has refused to take up endorsements so he can keep his new look under wraps

bollywood Updated: Jan 13, 2013 18:22 IST
Farhan Akhtar


For the last 18 months, Farhan Akhtar has refused to take up endorsements so he can keep his new look under wraps

Looks like Farhan Akhtar has taken his role in his next, Rakeysh Omprakash Mehra’s Bhaag Milkha Bhaag (BMB), extremely seriously. Apart from the fact that the actor went through intense physical training to achieve the body of an athlete, Farhan has apparently even refused all endorsement deals until the release of the film. And the reason, we’re told, is that he did not want the audience to see his newly acquired look.

A source close to the actor reveals, Farhan has worked really hard on this project. For the last one and a half years, he has been working out and has fully devoted his time to the film. Because it’s a biopic, he worked extra hard on developing his character and didn’t want his or his team’s efforts to go in vain.
That’s the reason he refused to take up any endorsements.

The source goes on to add that Farhan didn’t want anything that could possibly break the continuity of his shoot to come in the way and more so, he didn’t want to reveal his look from BMB.

Farhan has worked extremely hard on his physique. He has almost converted himself into being a runner. While he was training and shooting for the film, several brands got in touch with his endorsement agency to sign him up. Right from clothing brands, sports shoes, cameras, toiletries and beverages, he was offered deals that together summed up to roughly Rs.15 to Rs.18cr, says the source.

We tried contacting Farhan, but he remained unavailable for comment. However, ace photographer Atul Kasbekar, whose company manages Farhan’s endorsements
confirmed the news saying, It is true that Farhan has not signed any brands as it would have compromised the look of Bhaag Milkha Bhaag.