Culture Machine’s digital channel Blush along with Vivel collaborated with Bollywood superstar Amitabh Bachchan to create a video tilted Ab Samjhauta Nahin which inspires every woman to say no to a life full of compromise.
In the video, Amitabh Bachchan urges all women to challenge time-worn mindsets that at times impede their lifestyle choices. The video encourages women to stop accepting any biases and empowers them to live a life equal to their male counterparts. It features women from all walks of life who are facing an inner conflict with their real emotions.
Everything from societal pressures, to marriage, to professional unfairness is addressed in the video.
“This is the voice of compromise,” the 73-year-old thespian says in the video. “It’s of a habit, of a way, of a preference. This is the voice of a woman’s silence, of every inappropriate expectation from her. This is our voice. Now let her speak. Now no compromise.”
The video could be a marketing strategy for Amitabh Bachchan’s upcoming film Pink, which is reportedly about women’s issues. The film releases on Friday.
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